How we work
A structured operation. Not a pool of freelancers.
Trafficomm engagements run on a defined team structure, a phased transition model and a dedicated quality layer — so you can hand over operational work with confidence and scale it over time.
Team structure
Accountability built into the org chart.
Account manager
Your primary point of contact. Owns deliverables, SLAs, prioritization and escalation.
Operations specialists
Platform-trained specialists who set up, traffic, monitor, optimize and report — with work allocated by the account manager.
Dedicated QA
An independent quality layer that checks builds, creatives and tags before they go live.
Transition model
Handover in waves. Never a cliff edge.
Business areas are sequenced by complexity, business criticality and ease of transition, then moved in two waves.
Wave 1
- Account structure
- Ad ops process & guidelines
Wave 2
- Reporting templates & guidelines
- Support management
- 01 · KAP
Knowledge acquisition
Our team member learns every business area of the account — processes, tools, naming, templates and stakeholders.
- 02 · SEC
Secondary shadow
The team monitors and learns the business process from your in-house ad operations member.
- 03 · PRI
Primary shadow
The team works on live campaigns while your in-house member oversees the work.
- 04 · SS
Steady state
Trafficomm takes over the process for that account completely, under agreed SLAs.
Indicative only. Actual transition plans are set per business area and depend on scope and complexity.
Process flows
What happens to a campaign request
How a new campaign moves from an approved media plan to reporting when Trafficomm runs ad operations for an agency.
- 01Agency
Approved media plan
Planning / buying issues the approved plan; the agency coordinator sends the initial email for new campaigns.
- 02Trafficomm
Operations contact
A named operations contact receives the request and opens a ticket.
- 03Trafficomm
Spec sheet & creative audit
Spec sheets are shared with the creative agency; creatives are audited and returned for amendments where needed.
- 04Trafficomm
Campaign setup
The campaign is set up and trafficked in the ad server.
- 05Publisher
Booking order & tags
Booking orders and tags are sent to publishers.
- 06Trafficomm
Screenshots
Live screenshots confirm delivery.
- 07Trafficomm
Reporting & optimization
Campaigns are monitored, optimized and reported.
- 08Agency
Billing
Delivery data supports the agency billing team.
The operating relationship
Your Team Decides. Trafficomm Operates.
Your team
- Strategy
- Objectives
- Business priorities
- Approvals
- Final decisions
Trafficomm
- Build
- QA
- Execute
- Optimize
- Measure
- Report
Platforms & ad tech
Meta
Google Ads
TikTok
Snapchat
X
LinkedIn
DV360
CM360
Strategy, objectives and final decisions stay with your team. Trafficomm operates the layer underneath — inside your platforms, your naming conventions and your approval steps.
Operating principles
How we hold ourselves accountable
Structure over heroics
Work is allocated across a structured team, so delivery never depends on one person.
Quality is a function
QA is a separate step with separate people — not the builder checking their own work.
Your tools, your standards
We operate inside your ad servers, platforms and ticketing, using your naming conventions and templates.
Transparent reporting
You see what was delivered, when and to what standard — the operation itself is reported, not just the campaigns.
Confidential by default
We work behind your brand and do not publicize client relationships.
SLAs, agreed up front
Turnaround expectations by task type are defined at the start of every engagement and managed by the account manager.
AI-assisted operations
AI Accelerates Analysis. Experienced People Drive Action.
Automation handles the repetitive checks and surfaces what needs attention. Decisions about your campaigns are made by experienced Trafficomm operators — not handed to an autonomous system.
- 01Input
Campaign data
Platform, ad server and analytics data collected across accounts.
- 02Automated
Automated QA
Rule-based checks flag setup, naming and tracking inconsistencies.
- 03Automated
Anomaly detection
Pacing, spend and KPI deviations surfaced early.
- 04Automated
AI-assisted analysis
Patterns summarized to speed up diagnosis.
- 05Human decision
Trafficomm analyst
An experienced operator validates findings and decides what to change.
- 06Human decision
Optimization
Changes are made deliberately, in line with client strategy and KPIs.
- 07Output
Insight
Clear, actionable commentary for your team and your clients.
Let's talk operations
What would a phased handover look like for your team?
Request an operations assessment. We'll map your business areas by complexity and criticality and outline how a transition could be sequenced.