Programmatic Operations
Programmatic execution, handled by people who live in DV360 and CM360.
Trading desks and agency programmatic teams use Trafficomm to build plan structures, traffic creatives, resolve approval and PMP deal issues, and keep display, video and YouTube campaigns delivering to plan.
Programmatic Operations
DV360 · CM360 · Programmatic execution
Platforms involved
The problem it solves
Traders Should Trade. Not Traffic.
Plan structures, trafficking, creative approvals and deal troubleshooting take hours that trading teams would rather spend on inventory and performance. When those tasks queue, delivery waits with them.
- Line-item builds queued behind trading work
- Creative approval issues discovered late
- PMP deals not transacting as expected
- Inconsistent naming complicating optimization and reporting
Programmatic architecture
How the Programmatic Operation Moves.
From approved media plan to operational reporting — structured in DV360, trafficked in CM360, checked before launch and monitored in flight.
- Agency / trading team
- Trafficomm operations
- Platforms & supply
Operational reporting on the agreed schedule, with completed requests logged where your team tracks them.
- Operational reporting
- CRM / task tool updates
Media object hereEnd of the operation
What Trafficomm handles
- Platforms
- DV360CM360
- Build
- Campaign setupLine-item structureCreative approval
- Formats & inventory
- DisplayVideoYouTubePMP
- Run
- Deal troubleshootingCampaign monitoringOptimizationReporting
How it fits your team
Clear Ownership. No Overlap.
Strategy, inventory and buying decisions stay with your traders. Trafficomm executes and supports the operation — it does not make trading decisions.
Trading team owns
- Strategy
- Inventory decisions
- Buying decisions
Trafficomm handles
- Structure
- Setup
- Trafficking
- Creative approvals
- PMP troubleshooting
- Monitoring
- Operational reporting
Every engagement runs on the same operating model: an accountable account manager, platform specialists and a dedicated QA step.
What changes operationally
Traders focus on trading
Plan structures, trafficking and approvals are handled so your traders spend their time on inventory, bidding and performance.
Faster issue resolution
Our team coordinates directly with your agency team to troubleshoot creative, tag and PMP deal issues before they cost delivery.
Clean, auditable builds
Consistent line-item structures and naming make optimization and reporting simpler for everyone downstream.
Platform experience
Where we run it
Platform names and marks are trademarks of their respective owners and indicate operational experience only — not partnership, certification or endorsement.
Documented results
Evidence from anonymized engagements
Client identity withheld in accordance with confidentiality obligations.
FAQ
Programmatic Operations questions
Can you work alongside our existing trading desk?
Yes. The typical model is that your traders own strategy and buying decisions while Trafficomm handles structure, trafficking, approvals, troubleshooting and reporting.
Let's talk operations
Is programmatic execution slowing your desk down?
Tell us about your DV360 and CM360 volume and where requests queue. We'll look at where Trafficomm could take on structure, trafficking and troubleshooting.