Capabilities
One partner. Six specialized capabilities.
Each capability plugs into your operation — with shared standards for naming, QA, SLAs and reporting across all of them. Use one, or combine them into a complete performance operations layer.
Ad Operations
Build → QA → Live, paced to target
- Campaign setup
- Trafficking
- Creative QA
- Pacing
- Reporting
Performance Marketing
Audience narrows to conversion
- Architecture
- Audiences
- A/B testing
- Optimization
- ROAS
Programmatic Operations
Bid, scan inventory, win the impression
- DV360
- CM360
- Line items
- PMP deals
- YouTube
Measurement & Analytics
Browser and server signals, validated
- GA4
- GTM
- CAPI
- Validation
- Attribution
Reporting & Insights
KPIs over a trend, one insight marked
- Daily
- Weekly
- Monthly
- Dashboards
- Insights
Creative & AdTech
Formats built, tagged and trafficked
- Rich media
- Celtra
- Bonzai
- GAM
- Monetization
The operating engine
Everything Between Strategy and Performance.
Seven stages, one accountable team — the same lifecycle behind every campaign, whichever specialist capabilities you use. Your strategists hand over a plan; Trafficomm runs everything required to turn it into measured performance.
Stage 01 / 07
Plan
Approved plans and requirements become an executable, platform-ready brief.
Functions
Live stage
- 01Media Plan
- 02Campaign Requirements
- 03Platform Structure
- 01
Plan
Approved plans and requirements become an executable, platform-ready brief.
- Media Plan
- Campaign Requirements
- Platform Structure
- 02
Build
Campaigns are structured, trafficked and implemented across platforms and ad servers.
- Campaign Setup
- Trafficking
- Tags
- Creative Implementation
- 03
QA
An independent QA layer checks every build, creative, tag and booking before go-live.
- Creative Audit
- Campaign QA
- Tracking Validation
- Booking / Order QA
- 04
Launch
Go-live is executed and verified across platforms and publishers.
- Platform Execution
- Publisher Coordination
- Campaign Activation
- 05
Optimize
Delivery is managed in flight — not only at the weekly report.
- Pacing
- Budget
- Audience
- Creative
- KPI Monitoring
- 06
Measure
Tracking and conversions are validated so decisions rest on checked data.
- Tracking
- Performance
- Conversions
- Analytics
- 07
Report
Reporting that explains what happened and what to do next.
- Dashboards
- Insights
- Weekly / Monthly Reporting
- Recommendations
Let's talk operations
What's slowing your media team down?
Request an operations assessment and we'll map where setup, QA, optimization and reporting time is going — and what a performance operations layer would change.